You know Grasshopper Manufacture's Shadows of the Damned was born from a collaboration between Resident Evil creator Shinji Mikami, Goichi Suda, and Silent Hill sound composer Akira Yamaoka. This trio of celebrated Japanese talent in fact had some help from Massimo Guarini, who would serve as director for Shadows of the Damned. Guarini recently left Grasshopper Manufacture to form a new studio, Ovosonico, back in his native Italy.
Speaking to GameSpot in a recent interview, Guarini echoed the widespread disappointment over Shadows of the Damned's low sales. The poor retail performance was all the more painful given that the audience actually managed to get what Shadows of the Damned was all about, enjoying the title for what it was. While he concedes that a poor marketing budget to promote the game played a big part in curbing potential sales, Guarini also believes that the market for single player-centric games in general is no longer what it used to be thanks in no small part to how they need to be pushed out there in the first place:
" In my opinion, single-player-only games are nowhere close to being doomed. The problem rather lies in how they're produced, through which channels they're sold, and at which price points. I can't see in any way a single-player experience being less engaging or interesting because of the absence of multiplayer. Instead, I can definitely see how players who pay 60 or 70 bucks for a game can be quite sensitive to the lack of additional features that can justify their investment."
The higher price tags stem from the sheer cost of making and promoting games nowadays, and Guarini feels it's an unfortunate reality that studios have mired themselves in by continuing to operate like they do five years ago, and refusing to challenge existing business models. He points to how the music industry stumbled in adapting to the "digital revolution."