Deus Ex: HR 'Purity First' trailer carries disturbing anti-augmentation propaganda
Lydia Sung - Friday, July 22, 2011 1:35pm (PST)
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Activists fight against rampant human augmentation
For the latest Deus Ex: Human Revolution trailer, Eidos and Square decided to something a little different. Rather than show gameplay or any other sort of in-game footage, they put together a fake anti-augmentation propaganda advertisement. Sounds cheesy, doesn't it? Well, that's because you haven't seen it yet.
This live action trailer is meant to be viewed as an advert by the in-game activist group Purity First. As the name implies, Purity First is opposed to the rampant, irresponsible use of augments, like replacing perfectly healthy body parts with high tech prosthetics -- a disturbing trend that manufacturers like Sarif Industries are encouraging.
The "ad" also gives us a better understanding of society in the year 2027, at least in the Deus Ex universe. Technology always has a habit of coming back to bite us in the ass, doesn't it?
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I'm really looking forward to this game as I love cyberpunk as a genre. You really don't see that many (if any) games of this type and so far Human Revolution looks to fulfill nearly everything I love about cyberpunk. If Eidos can pull this off it may well be my favorite game since '07.