Some would say World of Warcraft is an unstoppable force of nature. Wrong. The MMO juggernaut is seeing a slight decline in subscriptions since October 2010, when Blizzard initially quoted player base of 12 million. Today, Blizzard CEO Mike Morhaime reported that the number of subscribers has dropped down to 11.4 million, and the man has a perfectly good explanation for this: he believes WoW players are just too pro.
“The more experienced [our players] are, they’ve become much faster at consuming content," Morhaime said, later noting that the number of subscriptions has "declined at a faster rate" during Cataclysm than previous expansions. That said, Blizzard isn't about to quit on WoW, even with Diablo III on the way and the mysterious Titan MMO in the works.
"We need to be faster in delivering expansions to players. We’re looking at ways to speed up the development process."
Ominous. Anyway, while promoting their recently released premium mobile service for the MMO, Morhaime mentioned a new premium mount as well. Though he didn't say exactly what the new mount would be, we're pretty sure it'll sparkle and cost way more than it ought to.