Ubisoft publishes a wide variety of games, ignoring the boundaries of "hardcore" and "casual." Good on them, but their most recent advertisement for the We Dare games make us question their current direction.
Described as a "sexy, quirky, party game," We Dare uses motion controllers like any other party game might, only instead of waving it around, the controller gets inappropriately manhandled -- or sexually assaulted, if we're being specific. How else would you describe making out with a Wii Remote or shoving it down someone's pants? Check out the advertisement for the Wii version, if you're skeptical; we say "Wii version" because apparently, We Dare is also available on PS3.
If the publisher is hoping to gain publicity for We Dare by making the most awkward game ad in the history of the universe, then they've certainly done a good job.