Neoseeker : News : "Your Mom Hates Dead Space 2" campaign is brilliant
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chautemoc Jan 16, 11
quote Mystic Aurora
This is rather dishonest. They weren't informed what the market research was about and they were deliberately lied to with comments like "based on a true story". I'm all for creative marketing and can't stand soccer moms either, but is it necessary to mock them to promote your product? A good game should stand up by its own merits, not on which demographic dislikes it.
No worries. It's legally required they get permission after the fact -- so they tell them what it's about and ask if they're okay with having it used in promotional material. If they say no, they can't use it. That part just isn't filmed because it isn't very entertaining.

The "true story" comment was...strange, though, yeah. I suppose they were just having fun with it, but I could see it being offensive.
Staff
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RabidChinaGirl Jan 16, 11
quote chautemoc
quote Mystic Aurora
This is rather dishonest. They weren't informed what the market research was about and they were deliberately lied to with comments like "based on a true story". I'm all for creative marketing and can't stand soccer moms either, but is it necessary to mock them to promote your product? A good game should stand up by its own merits, not on which demographic dislikes it.
No worries. It's legally required they get permission after the fact -- so they tell them what it's about and ask if they're okay with having it used in promotional material. If they say no, they can't use it. That part just isn't filmed because it isn't very entertaining.

The "true story" comment was...strange, though, yeah. I suppose they were just having fun with it, but I could see it being offensive.
Okay, I admit, I got a good laugh, but it's kind of sad when you realize that there are people whose jobs are to do everything they can to convince these women to sign the legal documents so they can't take legal action against EA after they see themselves on YouTube/see what the videos are being used for (embarrassing them, basically). Not as extreme as what you see in movies like Borat, but same idea. It borders on trickery at times.
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chautemoc Jan 16, 11
You're assuming a lot.
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jbh Jan 16, 11
I *bleep*ing fell on the floor laughing at the "baby thing" bit
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ShadowJ Jan 16, 11
I think the "true story" comment was thrown in there to show how quick people can be to judge something without facts.

You are told you are here to see previews of a video game, you can see it has a space/horror/monster theme with erratic events going on...then you are told it is based on a true story...sorry but common sense tells you that it isn't. Now if the space theme was more of a war theme or medieval theme, then they would have merit on taking the "true story" comment more seriously but straight away because it is delving into the unknown and we humans, no matter how we play it off as "not fearing the unknown", we automatically spin conspiracies or spin it off in another direction.

Whether there is a legal issue on the matter, I am unsure then again I don't spend my spare time reading every legal document that someone decides to pin against a video gaming company (not my job )

As to the "participants", they were asked, not forced. They agreed to take part, they were well informed of what they would be seeing and other than the actual content causing their reactions, nothing was done to manufacture these reactions. In other words, you have to take this at face value.

Furthermore, I bet if you asked all of the participants "What their view would have been if they didn't participate and simply saw the advertisement on TV" they would all answer with "The same reaction I gave just then".

200 willing participants showing their genuine reaction with a clever and creative marketing people deciding it would make a good promotion, especially with the current state the violent/horror video game market is in at the moment (regarding politics, bans and other nonsense)

Overall, I think this is just a good way to show the Deadspace fanbase a portion of what they will be getting and let's face it...with games like Amnesia: The Dark Descent that immerses and encourages you into frightening yourself to death, this just shows a fraction of that
Staff
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RabidChinaGirl Jan 16, 11
quote chautemoc
You're assuming a lot.
Oh, didn't mean to imply 100 percent that's how they did it here. Just saying that's generally how it works when you're watching people make fools of themselves and found yourself wondering, "... man, who the hell would agree to this?" That's what lawyers and PR are for.
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Supernova1332 Jan 16, 11
Some people taking this entirely too seriously haha.

And as for this one being trickery I have a feeling they went about it completely legally. It's just speculation but there looked to be a few of them that had plenty of money for a lawyer so I doubt they would have outright lied to them.
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DedValve Jan 16, 11
If anyone believes that "earth cracking other planets for resources goes terribly wrong when we find an alien artifact that sends these demons from hell that destroys our first earth cracking ship and the only survivor went crazy" a true story they deserved to be made fun of. Period.

Granted they weren't told the story, but babies with spider claws vomiting in your mouth? yeah that's up there with flying pigs.
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chautemoc Jan 16, 11
quote RabidChinaGirl
Oh, didn't mean to imply 100 percent that's how they did it here. Just saying that's generally how it works when you're watching people make fools of themselves and found yourself wondering, "... man, who the hell would agree to this?" That's what lawyers and PR are for.
I wouldn't be surprised if there was some maneuvering, but it doesn't have to be evil or what have you. Sometimes people have to be persuaded for the greater good. Maybe it was...I wasn't there, but I doubt it.

I don't really think it's embarrassing, either, not if you can take tongue in cheek humor in stride.
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VeGiTAX2 Jan 16, 11
They see a line of potential candidates and they take their shot to get in the limelight. If they're that committed to the beliefs they'll take pride anyway even if others laugh, plus I'm sure the compensation check they get for signing the line helps ease any pains.
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Spark Jan 16, 11
Of course the story isn't great. Halo's isn't either, but I had a blast plowing through that with friends. I plan to do the same. But there is also games like Bioshock where the story is amazing and the gameplay is great also.
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xXHYPERXx Jan 16, 11
quote Spark
Of course the story isn't great. Halo's isn't either, but I had a blast plowing through that with friends. I plan to do the same. But there is also games like Bioshock where the story is amazing and the gameplay is great also.
You gotta be Kidding me, I do agree that Bioshock had a good Storyline. But DeadSpace had a Great but kinda weak story line, I mean If you looked more into te story and also watched DeadSpace: Downfall.
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Spark Jan 16, 11
I also never read any of the audio dairies. Was busy running from necromorphs. Those must of had a story I never uncovered. Also didn't watch downfall.
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Hellfire29 Jan 17, 11
You just know there was actually 201 mums and the other one said it was the best thing she'd ever seen.
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AznLiquid Jan 17, 11
"Demonic weapon" ROFL
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