It looks like EA Sports knows what FIFA gamers these days want for FIFA Soccer titles: Ulimate Team trading card packs. First introduced for FIFA Soccer 09, these downloadable trading cards unlock new licensed soccer/football players which gamers can use to help create fantasy teams for the FIFA Ultimate Team (FUT) simulation mode. It sounds so simple, yet these babies have helped EA generate more than $45 million in digital sales over the past two years; $15 million for the FIFA 09 packs, ramping up to a whopping $30 million for FIFA 10's FUT DLC.
Speaking at the UBS 38th Annual Media Communications Conference, EA CFO Eric Brown muses that the most dedicated FIFA fans can spend anywhere from $500 to $700 on Ultimate Team DLC alone. Little DLC purchases can really add up over time, but full game downloads have been pulling their weight for EA as well; Battlefield 1943 in particular has been doing very well thus far.
EA has been mighty impressed with how lucrative FIFA DLC has proven thus far, and Brown explains that his company is now expecting DLC and digital distribution sales to account for no less than 20 percent of their total revenue (an estimated $750 million) in the coming fiscal year.