Microsoft has rolled out a new loyalty program called Xbox LIVE Rewards that hands out bonus Microsoft Points by doing certain activities on Xbox LIVE. The offer is currently open to US and UK residents.
Points are handed out by doing things practically every 360 owner does already such as renewing their membership and purchasing content from the XBL Marketplace. Rewards members will also get monthly surveys and exclusive promotions to earn a few more points or other sorts of prizes.
Visit the source link to sign up and see the current point values.