The Black Friday shopping weekend marks the most lucrative shopping period in the U.S., so naturally the console giants will want to be keeping a close eye on where shoppers will be spending their video game bucks. Nintendo is first step forward with some good news for their products, confirmed there is still a sizable amount of value-oriented shoppers getting into gaming. "Internal sales estimates" pin Wii and DS unit sales for the week ending November 27th at 600,000 and 900,000, respectively.
According to Nintendo, helping drive console sales were the multiple hardware colors which each came bundled with a different set of games. The most successful were their limited-edition red Wii and DSi XL bundles, released to celebrate the 25th anniversay of the Super Mario Bros. franchise. The brand new orange and green DSi colors also proved to be hot items this past week. According to commentators in our original news posting, this was also the case last year.
"U.S. shoppers bought about 9,000 Nintendo hardware systems nonstop for every hour of every day during the week of Black Friday," said Nintendo of America President Reggie Fils-Aime. "For the past several years, consumers have decided that Nintendo defined both top value and all-inclusive entertainment, and that sentiment continues again at the start of this shopping season."