Activision never resists the urge to gloat whenever their big-budget mainstream titles put everything to shame, but maybe that can't be helped when you happen to own franchises like Call of Duty. You didn't need us to tell you that Call of Duty: Black Ops is selling like no tomorrow, but Activision just wanted to throw in that little bit about the title breaking global box office, book and video game sales records for a five-day period. In just five days since launch on November 9th, Black Ops garnered over $650 million USD in sales.
The previous record holder for chart-topping five-day sales was Call of Duty: Modern Warfare 2, which bagged Activision a cool $550 million USD after launch last year. That Black Ops would top Modern Warfare 2's record so convincingly ought to be a sign that the force was even stronger for the Treyarch-developed title, despite many reviews conceding their efforts largely amounted to a Modern Warfare 2.5.
Now that the top-selling game for the November NPD sales report looks to be pretty much spoiled at this point, let's take a look at what other records Black Ops has been blowing away. According to Microsoft, more than 2.6 million unique Gamertags logged over 5.9 million hours of Black Ops online multiplayer in Xbox LIVE on launch day alone. Sony didn't share any PSN figures for the PS3 version, but they have very little reason to doubt that Black Ops was an unqualified success on their platform as well.
Activision notes that it remains "cautiously optimistic" over what Black Ops will herald for their upcoming holiday shopping season performance.