EA promotes Hot Pursuit with some pretend live-action

In preparation for Criterion's reinvention of Need for Speed Hot Pursuit, which comes out the Tuesday after next, EA put together a little live-action promotional stunt.

UK musicians Roll Deep -- they look pretty trendy -- and pro racer Ben Collins are dropped in Lamborghinis and pitted against each other in a real-life hot pursuit.  It's obviously heavily staged, and you're not supposed to drive with earphones on, but the cars look so very delicious.

Also take note of that hilariously deadpan look on Collin's face.

If I had a Lambo, I'd totally turn it into a ridiculously hot police cruiser.