Game production has taken to new levels, and the top brass at developers and publishers have made no bones about doing so for the sake of securing positive critical feedback as gauged by industry review aggregator Metacritic. As game projects and their prospects increasingly revolve around Metacritic buzz, the brains behind the site are well aware of their influence.
There's also goodwill in helping consumers make more informed purchases, so Metacritic sees importance in what they present as critical feedback. Speaking to MCV UK, site co-founder Marc Doyle has high hopes that reviewers will in turn put greater importance into what they write:
"I can only hope that with the decline in the number and influence of traditional media outlets there will still be critics coming up in the tradition of Pauline Kael of The New Yorker or Joe Morgenstern of The Wall Street Journal – critics who produce reviews which are viewed as works of art in and of themselves.
"It is the quality of analysis which has always been the most important element of a review, and the ability of a critic to draw from prior works and from culture at large in analysing a new work truly makes his or her work important."
Here's hoping companies pay attention to what reviewers actually write then, instead of just relying on the average score!