The NPD Group returns bearing great news for Microsoft, as their breakdown of August's North American retail sales for the console gaming industry confirm that the Xbox 360 is the top selling platform for the second month in a row. As reported last month, July 2010 marked the first month since September 2007 where the Xbox 360 topped hardware sales charts. Unfortunately its consecutive month of sales mastery is tempered by the fact that the industry as a whole is back in a slump, at least for August. Year-on-year sales dropped a whopping 10 percent.
August 2010 US Games Industry Summary
Total Sales - $818.9 million USD (-10%)
Hardware Sales - $282.9 million USD ( -5%)
Software Sales - $403.5 million USD (-14%)
Accessory Sales - $132.4 million USD (-6%)
August would similarly see a year-on-year dip in hardware sales, unlike the double digit growth reported for July. The Xbox 360 continues to ride strong waves, and it could get even stronger for September once Halo: Reach launches.
Sony's PS3 remains behind all the other home consoles, but the NPD Group notes that the platform is now in its thirteenth consecutive month of monthly sales growth. As you can see below, it wasn't really all that far behind the Wii last month; it will be interesting to see if it can both maintain momentum in growth for September.
Unlike its competitors, the Wii continues to face month-on-month decline in hardware sales. In fact, monthly Wii sales were at their lowest since the console first launched back in November 2006.
|1.||Microsoft Xbox 360||356,700||2,725,100||21,556,090|
|4.||Sony PlayStation 3||226,000||2,031,500||13,159,800|
|5.||Sony PlayStation Portable||79,400||762,700||16,419,300|
Madden NFL 11 was August's top performer in terms of software sales, moving over 1.8 million units combined. Unfortunately, August still ended up with a double digit dip in year-on-year software sales, even with such a standout title at the top. The only other newcomer was Take-Two's Mafia II, which couldn't make quite make a splash the way Madden NFL did. Mafia II made a greater impact on the UK weekly sales charts, where it scored the region's best-selling launch yet.
|1.||Madden NFL 11||Electronic Arts||Xbox 360||08/2010||920,800|
|2.||Madden NFL 11||Electronic Arts||PS3||07/2010||893,600|
|3.||Super Mario Galaxy 2||Nintendo||Wii||05/2010||124,600|
|4.||Mafia II||Take-Two Interactive||Xbox 360||08/2010||121,600|
|5.||New Super Mario Bros.||Nintendo||DS||05/2006||110,400|
|6.||New Super Mario Bros.||Nintendo||Wii||11/2009|
|7.||Mafia II||Take-Two Interactive||PS3||08/2010|
|8.||Call of Duty: Modern Warfare 2||Activision||Xbox 360||11/2009|
|9.||NCAA Football 11||Electronic Arts||Xbox 360||07/2010|
|10.||Wii Fit Plus||Nintendo||Wii||10/2009|
Now that we know August has put the games industry back in a deeper ditch than it was in July, it falls to September's software launches to see if they can pick up the slack. To be sure, we'll see real whoppers of titles including Halo: Reach, Kingdom Hearts: Birth by Sleep, and Dead Rising 2.