Resident Evil 5 has been through quite a bit, from racism accusations to the DLC debacle. As it turns out, the first controversy is a bigger deal to Capcom, and the internationally acclaimed publisher has plans to ensure history doesn't repeat itself.
The whole "Capcom is racist!" mess started when they showed a trailer depicting the white Chris Redfield shooting black "zombies" in Africa. Gamers ignored all the noise, mostly, and RE5 made Capcom tons of green. Still, the company worries there may be another PR nightmare.
As such, the PR department is getting involved in the game development process. How will that help, you ask? Capcom's senior PR manager Melody Pfeiffer explains very thoroughly:
"Since the RE5 controversy, we have become much more aware of how important it is that we are part of the asset creation process early on so that we are able to have a say in the end product.
"We are also designing a lot of our own assets from this side of the pond, so that we are able to make strategic pieces of content that make sense for our market. We are working really closely with our producers in Japan to construct these materials for the West and they are open more then ever to hearing our thoughts and ideas for assets."
Oh hey, teamwork! Our grade school teachers taught us that teamwork is good, even most online gamers don't understand the concept.
As many of you pointed out, no one raised a stink about Resident Evil 4, which sent another American soldier into Europe, resulting in the massacre of Spanish-speaking natives. Really, if an angry dude came at you with a sharp farming utensil, and you had a gun? You'd shoot him, regardless of ethnicity.
But most people just don't understand the rules of zombie-killing.