Year-on-year revenue decline for the games industry has slowed considerably for the month of July, according to the NPD Group's latest North American monthly sales report. It certainly wasn't the $1 billion USD in revenue scored back in June, but even June 2010 slid 6 percent compared to 2009.
July 2010 US Games Industry Summary
Total Sales - $846.5 million USD (-1%)
Hardware Sales - $313.8 million USD ( 12%)
Software Sales - $403.3 million USD (-8%)
Accessory Sales - $129.3 million USD (-2%)
The big winner in July was hardware, enjoying double digit growth from the same reporting period last year, and Microsoft finally lays claim as the top dog of the month with the Xbox 360. Not only was it the top selling home console, it was the top selling console hardware, period. It's a feat the 360 hadn't accomplished since waaay back in September 2007, so it's already a standout month for the platform. If you were to compare the hardware sales to those reported for June however, you'll find that sales for each platform were actually slightly lower in July. The DS and Wii hardware sales in particular dipped by at least 110,000 units compared to June.
|1.||Microsoft Xbox 360||443,500||2,368,400||21,199,390|
|4.||Sony PlayStation 3||214,500||1,805,500||12,933,800|
|5.||Sony PlayStation Portable||84,000||683,300||16,339,900|
July's software sales didn't bring in any half-million figures like May and June did, but its top selling software was brand new for the month. Tackling its way straight to the top are the 360 and PS3 versions of NCAA Football 11. The only other July releases to make the top 10 were Crackdown 2 and the English localization of Square Enix's Dragon Quest IX, published here by Nintendo. Dragon Quest IX couldn't break into the top five like Mario and Harry Potter did, but it's still not a bad showing at all for a Dragon Quest title, especially for a North American release.
|1.||NCAA Football 11||Electronic Arts||Xbox 360||07/2010||368,000|
|2.||NCAA Football 11||Electronic Arts||PS3||07/2010||298,800|
|3.||Crackdown 2||Microsoft Game Studios||Xbox 360||07/2010||208,800|
|4.||Super Mario Galaxy 2||Nintendo||Wii||05/2010||193,000|
|5.||LEGO Harry Potter: Years 1-4||Warner Bros. Interactive||DS||06/2010||141,700|
|6.||Red Dead Redemption||Rockstar Games||Xbox 360||05/2010|
|7.||LEGO Harry Potter: Years 1-4||Warner Bros. Interactive||Wii||06/2010|
|8.||Dragon Quest IX||Nintendo||DS||07/2010|
|9.||New Super Mario Bros Wii||Nintendo||Wii||11/2009|
|10.||Call of Duty: Modern Warfare 2||Activision||Xbox 360||11/2009|
What's on the plate for August's NPD software chart? We're expecting big things from Madden NFL 11, if NCAA Football 11's performance last month is any indicator of the hunger for some good ol' virtual pigskin gaming. Mafia II and Kane & Lynch 2 will also be worth tracking. Yours truly will be most interested in seeing how BlazBlue: Continuum Shift will fare at retail this month.