Google has been successful in nearly all markets they have entered into, but when it comes to social networking they have never really hit their stride. However, they do have plans to enter into the networking phenomenon and even have an upcoming social network in the works called “Google Me."
With the news coming out of Silicon Valley, Google’s entrance into social networking might come soon rather than later now, as they have just purchased Slide, for a reported $182 million.
Slide is best known for creating third party applications for Facebook, and have released successful add-ons such as FunWall and Top Friends. So, they are no new comer to social networking and could give the Google team a leg up.
Google engineering director David Glazer writes of the acquisition:
For Google, the web is about people, and we’re working to develop open, transparent and interesting (and fun!) ways to allow our users to take full advantage of how technology can bring them closer to friends and family and provide useful information just for them.
Slide has already created compelling social experiences for tens of millions of people across many platforms, and we’ve already built strong social elements into products like Gmail, Docs, Blogger, Picasa and YouTube. As the Slide team joins Google, we’ll be investing even more to make Google services socially aware and expand these capabilities for our users across the web.
We will have to wait and see if this acquisition will aid Google's entrance into the social networking arena, because even they will need all the help they can possibly muster to take on the likes of Facebook.