For years ATI has been the underdog in the GPU wars, but according to reports the red team now has 51 percent of the market, while NVIDIA has 49 percent. These percentages show the companies are just about evenly splitting the market, but considering the fact ATI only had 41 percent of the market this time last year, it is a very impressive turn around for the company. This is according to a report by Mercury Research, which is a firm that tracks graphics card shipments.
The sharp increase in market control is largely due to the success of the ATI 5000 series graphics cards, and the delay of Fermi based products from NVIDIA. By the time the GTX 480 finally did hit the market, ATI had already released their full 5000 series lineup, filling the market from top to bottom with DX11 capable graphics cards. Also, consumers were not happy with the high power requirements and level of heat of NVIDIA first generation Fermi products. The heat and power issues have been addressed by the release of the GF-104 core, but it seems late in the game as ATI has already set a Q4 release for their newest 6000 series of graphics cards.
With ATI putting the finishing touches on their upcoming series and NVIDIA still struggling to release the full range of Fermi base graphics cards, this shift in the market doesn’t appear as if it will be changing soon.