You know Nintendo has been big on pushing some degree of exergaming to the masses ever since it introduced Wii Fit and the Balance Board peripheral. This marketing has gone up a whole new level now that the console giant has secured a "multifaceted strategic relationship" with the American Heart Association. Together, the two intend to further promote "physically active play" as a way to make exercise cool with Americans again.
The AHA's own studies surmised that "lack of time" was cited as a deciding factor for the general lack of physical activity in nearly half of the surveyed respondents. Nearly 40 percent of said respondents admitted to avoiding exercise because it simply wasn't "fun". No surprise then that Nintendo wants in making "active play" just what the doctor ordered for the lethargic, and it's set a three-step process: Get Informed, Get Empowered, and Get Active.
The Get Informed part of the equation will see the AHA logo slapped on all boxes of Wii Fit Plus and Wii Sports Resort starting this summer. In addition, both Nintendo and AHA have launched a new website at www.activeplaynow.com to serve as an "online information center" for exergaming.
Get Empowered looks to hype interest in community events like Start! Heart Walk, and personal evaluation tests like the AHA's My Life Check. Finally, the Get Active portion is simply more pimpage of Wii Fit Plus and Wii Sports Resort. You can also expect to see greater exposure of these titles at relevant events including the aforementioned Start! Heart Walk.