Nintendo takes aim at Apple as its next competitor
Ninty throws down the gauntlet
The Big N's been in an aggressive mood lately. Not content with the latest report of a profit dip in six years, Nintendo CEO Satoru Iwata had some choice words to say to company rivals.
How far has Mr. Iwata gone? Not only does he claim dominance over Sony, he's put them aside and replaced them with Apple as the "enemy of the future". Serious business! This stemming from the fact that Nintendo's intended demographic (such as older males and high school girls) expressed their interest in an iPhone over a DS. Sony and Microsoft are also trying to get in on the family-friendly pie while Nintendo tries to deal with the App Store's quantity-over-quality selection.
Even though Nintendo's consoles are dedicated gaming machines, they've been light on features compared to what PSP, PS3, 360, Zune, and iDevices offer. It's quite possible that Iwata is very serious as he has stated interest into a free mobile network similar to that of Amazon's Kindle with 3G. It'll bump up the cost of hardware but can you complain about free online gaming wherever you go?
Source: Times Online
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Go Nintendo!
MS doesn't sound fond of committing to a new format until they're sure they can recover their investment at a faster rate. While they threw out quite a bit of cash on the first Xbox that wasn't the plan for them originally.
Nintendo has been aware of the benefits of multimedia for quite some time. They had a camera of the Gameboy Color afterall way back when :/ they just know that the consumers are willing to pay a premium to add these things on or they'll rebuy the hardware just to get the latest features (DS to DS Lite to DSi to DSi XL to DSi 3D) which is a shame.
There's no way anyone in their right mind will try to go optical for storage again. UMD was a failure beyond belief as movie studios dumped it and demanded compensation from Sony for the format bombing on them. The PSP GO also makes it troublesome to see optical formats coming to light again.
(Of course they could also announce one at E3)
So I do think that the next generation of DS will possibly be a 'multimedia console' like Sony PlayStation Portable (PSP) or even like iPhone, iTouch or Mini iPad to entice all sorts of gadget fan base.
At the same time, Sony and Apple will also continue to improve their products by combing versatility and portability with all sorts of new features.
All in all, Nintendo ought to adopt multimedia functions (perhaps even with optical drive) if the company truly wants to compete with Apple or perhaps Sony in the far-off future:)
P.S. I wonder why Microsoft still have not decided to produce portable gaming console. Think of Mass Effect, Halo and Gears of War on the go???
They'll bring a new market to life by being a bit more accessible compared to Sony and Nintendo but they're essentially in a different market. When they shake the image of fart apps and crude gaming in the majority of the marketplace they'll be able to move forward. The Droid suffers from the same issue, the few gems are covered by the piles of trash running around. We don't need 45 versions of tetris and bejeweled.
I'm rooting for Nintendo. I'm certain they can do it.
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