Nintendo was recently forced to make a hasty paper announcement for its mysterious 3DS, a new handheld boasting screens with built-in 3D technology that don't require special eyewear. Additional details are expected to remain slim until the days leading to this year's E3 (ground zero for the official 3DS unveiling), but initial reports had noted that the 3D in the Sharp-designed screens is attributed to a unique parallax scrolling visual effect.
One thing is certain, Nintendo won't be treating the 3DS as just another iteration of its DS handheld. In an interview with Bloomberg, Nintendo of America's president Reggie Fils-Aime confirms the 3DS will officially be their next generation platform for handheld gaming, like the transition from the GameBoy product line to the DS.
When quizzed about the stronger competition which the 3DS will find itself facing, particularly from Apple's App Store and free to mostly-free social network gaming, Fils-Aime is confident that Nintendo still has the content support where it counts:
"Fundamentally, this business is about software, not hardware. Software is what drives engagement by the consumer. For us technology is not the end, it’s the means to an end, which is around a great consumer experience."
Nintendo's 3DS announcements are still scheduled for this coming E3 in June. That's when we'll likely be treated to both launch and pricing info for the new handheld, in addition to the launch library.