Atlus delivers its financial results for the six month period ending last week. In a pleasant change of pace for Japanese publishers, Atlus was able to net some serious profit for the first half of its current fiscal year. Profit saw a year-on-year increase of 236 percent to 378 million yen ($4.15 million USD). The publisher scored 346 million yen ($3.81 million USD) in profit during its most recent quarter alone.
A large part of Atlus' profitability can be attributed to strong sales garnered by their North American publishing wing. Their investor relations release highlights three games in particular: Shin Megami Tensei: Persona (PSP), 101-in-1 Party Megamix (Wii), and Demon's Souls (PS3).
The sales success of Persona is encouraging enough for series fans, and it is certainly to our benefit that Atlus realized it had a good thing going with Demon's Souls. When sales exceeded demand, leading to outcry from gamers left in the cold, Atlus was compelled to announce another print run for the regular edition game. It was an uprecendented move for the North American wing of Atlus, typically known for selling software which quickly became chase items.