Media coverage surrounding celebrated PGA golfer Tiger Woods' purported extra-marital affairs which came to light following a bizzare car crash episode resulted in his official apology yesterday for "transgressions" and "personal sins". In spite of what ultimately looks to be an validation of said claims, Woods' sponsors do not intend to bulge in their leverage of the golfer's star power for endorsement. Video game publishing giant Electronic Arts certainly isn't backing away from the Tiger. According to EA:
"Our strong relationship with Tiger for more than a decade remains unchanged. We respect Tiger's privacy, we wish him a fast recovery and we look forward to seeing him back on the golf course."
Fellow sponsors Pepsico, Proctor & Gamble's Gillete division, and not least of all Nike also look to stand by their man of golf. USC Sports Business Institute professor David Carter believes its more likely that sponsors would start to question their investment in Woods only in the case where he finally starts to lose his form... on the actual putting grounds.