Apparently making one billion every year isn't enough for Activision Blizzard, so now World of Wacraft is expanding into microtransaction for some extra profits.
This is usually a method implemented for free-to-play games, but companies not satisfied with charging monthly fees (and a crap-ton of other service fees) can certainly consider this option.
As such, World of Warcraft now has new pets that will cost real money to acquire. The official Blizzard Store already has a Lil' K.T. (Kel'Thuzad) listed at $10.00 USD; the page also proudly proclaims gift-giving options for your purchase. Hey, nothing like a $10 virtual pet to show someone you care, right?
So mini-Kel'Thuzad can float, and for many WoW saps, that's probably enough to warrant paying nearly 70 percent of an entire month's subscription fee. Hey, who are we to question someone's spending habits and hobbies? Here's the product description:
Give the gift of diminutive undead companionship with this Blizzard Pet Store exclusive — Lil' K.T., the mini-lich. What Lil' K.T. lacks in size, he more than makes up for in sheer malicious intensity. Watch with misplaced pride as he randomly freezes critters and laughs maniacally at your vanquished PvP foes. Once activated, this World of Warcraft in-game pet key applies to all present and future characters on a single World of Warcraft license.
Not that real fans need to actually read it before buying, psh!