The NPD Group has released their monthly hardware and software sales report for the month of August 2009. The sales period for this month is the five-week period from August 2, 2009 to August 29, 2009.
While the gaming industry in the United States has improved since last month, the industry will yet again see the another decline in year-on-year total sales. This will mark the sixth consecutive month that the industry has seen a sales decline.
According to The NPD Group's Anita Frazier, in the last four months of the year, the industry will need to be a combined 14% increase year-on-year to come in line with 2008 sales. Out of the three main sales categories (hardware, software, accessories) for the industry at retail, only accessories were able to realize a year-on-year increase in August.
|Platform||Unit Sales||Unit Sales per Week||Year-to-Date||Lifetime-to-Date||Aug 09 to Aug 08 Unit Change|
|1. ||Nintendo DS||552,900||138,225||5,193,600||32,734,800||+34,600 (+6.68%)|
|2.||Nintendo Wii||277,400||69,350||3,554,300||21,094,100||-175,600 (-38.76%)|
|3.||Microsoft Xbox 360||215,400||53,850||2,038,900||15,898,900||+20,200 (+10.35%)|
|4.||Sony PlayStation 3||210,000||52,500||1,451,700||8,245,500||+24,600 (+13.27%)|
|5.||Sony PlayStation Portable||140,300||35,075||1,182,200||14,523,000||-112,700 (-44.55%)|
|6.||Sony PlayStation 2||105,900||26,475||999,800||-38,200 (-26.51%)|
All systems, except for Sony's PlayStation 2 increased in sales from month-to-month, while the Nintendo DS, Microsoft's Xbox 360, and Sony's PlayStation 3 also increased year-on-year. For the PlayStation 3 in particular, this marks the first time in nine months that the console has increased in sales year-on-year. The PlayStation 3 and the Xbox 360 were also aided by price drops that came into effect towards the tail end of the tracking period. The DS, in combination with the DS Lite and the DSi, continues to sell well in the typically slow-selling summer months. While the WIi continues to decline year-on-year, Anita Frazier notes that its monthly sales are on par with the PlayStation 2 at this point in its lifetime.
|1.||360||Madden NFL 10||Electronic Arts||08/2009||928,000|
|2.||WII||Wii Sports Resort||Nintendo||07/2009||754,000|
|3.||PS3||Madden NFL 10||Electronic Arts||08/2009||665,000|
|4.||360||Batman: Arkham Asylum||Eidos Interactive||08/2009||303,000|
|5.||PS3||Batman: Arkham Asylum||Eidos Interactive||08/2009||290,000|
|6.||PS2||Madden NFL 10||Electronic Arts||08/2009||160,000|
|7.||PSP||Dissidia: Final Fantasy||Square Enix||08/2009||130,000|
|9.||WII||Mario Kart Wii||Nintendo||04/2008||120,000|
As expected, Electronic Arts's hugely popular football title Madden NFL 10 is at the top of the charts, with the Xbox 360 version realizing over 900,000 sales. Nintendo's Wii Sports Resort sneaks in at the number two spot at 754,000 units sold, running through the gap made by the PlayStation 3 version of Madden, which has 665,000 units sold. Square Enix's Batman: Arkham Asylum totals close to 600,000 copies sold in August, with a surprising near-halfway split between the two versions. The publisher's other major August release, Dissidia: Final Fantasy for the PlayStation Portable, also charts at the number seven spot with 130,000 sold copies. The list is rounded out by two stalwarts: Nintendo's evergreen titles Wii Fit and Mario Kart Wii, and two surprising entries: the PlayStation 2 version of Madden, and Nintendo's Fossil Fighters for the Nintendo DS. According to Anita Frazier, Madden's total across the five platforms it had released on is close to 1.9 million copies.
Looking forward to September's numbers, the major player will be the official release of the PlayStation 3's slim model. Some sales of this model are included in this month's numbers, as anecdotally, some stores had put the slim model on shelves a week ahead of the September 1st release date. Expected to break into the top ten in September are the highly anticipated titles The Beatles: Rock Band for the Xbox 360, PlayStation 3, and Nintendo Wii, and Halo 3: ODST for the Xbox 360. Other notable titles that will be releasing in September are [WII] Dead Space Extraction. [WII/PS2] Teenage Mutant Ninja Turtles: Smash-Up!, [NDS] Mario & Luigi: Bowser's Inside Story, [NDS] Scribblenauts, and [NDS] Kingdom Hearts: 358/2 Days. Stay tuned with Neoseeker next month for the release of the official September 2009 sales numbers!