Sony's humour shines in PS3 Slim/PSN ads

Sony says they're set to change the fate of the console this year, and to help convince people further, they're rolling out a series of ads from now until the holidays are over. Today, we get an early look at the first two of nine TV spots.

I have no vested interest in giving Sony more ad time, and I'm not particularly fond of advertising in general, but these two new ads -- one for the company's new PlayStation 3 "Slim", the other for the PlayStation Network (PSN) -- are hilarious. In fact, I haven't laughed this hard at an advertisement in awhile. Plus, I think they're actually effective!

The first one pokes fun at journalists as much as it does Sony themselves. Perhaps you recall the long-running rumours surrounding the PSPGo? These went on forever, and when they finally announced it at this year's E3, it wasn't exactly met with fervor as it would've been. This angered some executives at Sony, and the same thing was repeated with the PS3 "Slim", but it appears they've lightened up and found their sense of humour since then, as you'll see in the first ad below.

The second is in an effort to promote the PlayStation Network, and is probably even funnier than the first. Sony knows a lot of gamers out there are still old-fashioned and haven't figured out the whole online functionality thing for the latest generation of consoles, so this one's for them.

You like? Feel free to head to the source and let Sony know what you think of the new ads.