Gamers tend to get upset over nothing, but the Modern Warfare 2 price tag is a pretty legit reason to rage. Activision's pricing plans for DJ Hero and Tony Hawk: Ride specialty controllers only toss more salt on the wound.
Fans were irked enough when Activision first announced that £54.99 price tag -- equal to $90 USD -- but then Activision Blizzard CEO Bobby Kotick said in Q&A session that he would raise video game prices even further, were it up to him. You know, that infamous line: "And Tony, you know if it was left to me, I would raise the prices even further."
Nevermind the fact that this guy sleeps on a mattress stuffed with $100 bills. Possibly. Probably. His 2008 income sat just below $15 million USD.
As such, various online communities are coming together to boycott Modern Warfare 2 and other Activision products. Online petitions have also sprung up:
As the "biggest entertainment launch of all time" approaches, you're increasingly making your fanbase more angry. Your recent moves on the business side are head scratching and completely apauling. Tony Hawk peripherals to start, PC and UK price hikes and ridiculously overpriced collectors editions for MW2. Gamers were left scratching their heads wondering why? Than your CEO decided to further anger your customers with this quote "And Tony, you know if it was left to me, I would raise the prices even further." I believe we are in what we call a "recession." What the consumer needs is not more expensive items, but less expensive, which we're obviously not screaming for you to do. As people we speak with our wallets as we know you wont hear our words. Everyone who signs this petition disagrees with your approach and your smug attitude. The undersigned agree not to purchase your game at full retail value. We instead will either choose to A.) not purchase MW2. B.) Purchase only in used form allowing no revenue for you. C.) Import from a cheaper country. This may not seem like much of a threat, but the internet is a large place and your wallets may seem a little lighter come Christmas time. Thank you.
And will this petition / boycott follow through? Only time will tell. More importantly, does Activision care?