The NPD Group has released their monthly hardware and software sales report for the month of June 2009. The sales period for this month is the five-week period from May 31, 2009 to July 4, 2009.
The industry as a whole saw its fourth consecutive monthly decrease year-on-year, but there are a couple of highlights in the month's hardware and software sales. New release Prototype for the Microsoft Xbox 360 and Sony PlayStation 3 from Activision Blizzard is the top selling title this month.
The games industry saw its fourth-straight drop in sales in June, with the industry now down 12% year-to-date, and is the largest decline since September 2000, according to NPD's Anita Frazier:
"Because the question invariably arises, this month saw the greatest year-over-year monthly decline since September 2000 when the industry declined 41% .
Even with the industry down 12% year-to-date, with a strong back-half performance, full year sales could still be flat to slightly up to 2008's record-breaking performance. Of course, that could be put further at risk if more highly anticipated titles move out of 2009 into 2010 or later.
Our latest gamer segmentation study suggests that more than 4 million new 'players' have entered the games market since last year, so certainly the decline isn't due to less folks participating in the industry . Some of these are new retail consumers and some are playing online for free, and others are a mix of both. The trick is to continue to figure out how to monetize all the gaming that is going on across PC, mobile devices, and video game systems. Certainly there is plenty of opportunity in the industry, but the rate of change in many areas of the industry presents a lot of challenge as well .
This is one of the first months where I think the impact of the economy is clearly reflected in the sales numbers. While the aggregate of content may not be as strong as what we saw in the first half of last year, and while the consumer base willing to spend dollars on hardware at the current price points may be thinning, the size of the decliine could also point to consumers deferring limited discretionary spending until a big event (must-have new title, hardware price cut) compels them to spend."
|Platform||Unit Sales||Unit Sales per Week||Year-to-Date||Lifetime-to-Date||Jun 09 to Jun 08 Unit Change|
|1.||Nintendo DS||766,500||153,500||4,101,800||31,643,000||-16,500 (-2.11%)|
|2.||Nintendo Wii||367,700||72,340||3,024,400||20,564,200||-299,000 (-44.85%)|
|3.||Microsoft Xbox 360||240,600||48,120||1,620,600||15,480,600||+20,800 (+9.46%)|
|4.||Sony PlayStation 3||164,700||32,940||1,119,900||7,913,700||-204,800 (-59.38%)|
|5.||Sony PlayStation Portable||163,500||32,700||919,100||14,259,900||-173,900 (-51.54%)|
|6.||Sony PlayStation 2||152,700||30,540||785,900||-36,100 (-19.12%)|
The Xbox 360 is the only video game hardware to have seen an increase as opposed to June 2008, and even then it only sees a modest increase. Every other hardware saw varying decreases from last June, with the most notable being the PlayStation 3 and PlayStation Portable. The Wii sees its sales have fallen as opposed to last year once again, yet still maintains a respectable amount with over 300,000 units. Sales for Sony's systems continues to sell relatively poorly in 2009, with the PlayStation 3, has now for the eighth straight month saw a decrease in year-on-year sales, despite finally surpassing a million units sold this year. The PlayStation Portable continues to see large decreases from 2008, but hopes that new bundles and the PSP Go! will ignite sales.
|2.||360||UFC 2009: Undisputed||THQ||05/2009||338,300|
|3.||WII||EA Sports Active||Electronic Arts||05/2009||289,100|
|4.||WII||Tiger Woods PGA TOUR 10||Electronic Arts||06/2009||272,400|
|6.||360||Fight Night Round 4||Electronic Arts||06/2009||260,800|
|7.||PS3||Fight Night Round 4||Electronic Arts||06/2009||210,300|
|8.||WII||Mario Kart Wii||Nintendo||04/2008||202,100|
|9.||360||Red Faction: Guerrilla||THQ||06/2009||199,400|
July 2009 suffers from the summer drought of new releases with only four notable releases, but a number of which are expected to take many spots in the top ten. Nintendo's much-anticipated Wii Sports Resort, the sequel to the Wii hardware pack-in, launches towards the tail end of July. XSEED Games' Little King's Story also releases in July, but is not expected to be a heavy seller. From Take-Two comes The BIGS 2 for the three home consoles and the PSP, while NCAA Football 10, also releases in July for the Xbox 360, PlayStation 3, and PlayStation Portable.