Intel will "again be the subject of some good-humored laughs with Conan O'Brien", having signed on as a sponsor of The Tonight Show with Conan O'Brien.

The corporation underwrote O'Brien's visit to the San Francisco Bay area a couple of years ago, so the new move extends their partnership with NBC. Intel states it "leverages O'Brien's unique ability to humorously convey to his viewers Intel's unique personality, cutting-edge technology and futuristic innovations."

According to the press release, their "Sponsors of Tomorrow" campaign will be "woven organically on-air and online through NBC Universal." An idea of what's going down can be had at the new dedicated NBC webpage, which features Conan taking a trip to Intel HQ, also found below (not the best thumbnail shot, but hey).

"Intel is paving a path to the future, and creating new ways to connect to people in meaningful ways," said CJ Bruno, group president, Intel Americas. "While we are passionate about technology with a serious impact on society, there is also a funny, quirky side to Intel people – and we want to share that side of our personality too." Sponsors of Tomorrow isn't about one particular Intel product or processor, it's about the Intel brand overall. Among other things, the campaign illustrates the ability to turn science fiction into science fact and outlines our investment in science education outside our walls."

"We had a great experience working with Intel a few years ago when we took the 'Late Night' show to San Francisco,” added Jeff Ross, executive producer of "The Tonight Show with Conan O'Brien." "Now that we have moved to California, Intel has given us a great opportunity to have some more fun with them. They have been a great partner."