UK publisher Mastertronic launches Great Indie Games label

UK publisher Mastertronic -- who run their own digital distribution service (DDS) -- have started up a publishing outfit specifically for independent games at retail, calling it "Great Indie Games" (how did you guess?).

The company is kicking things off by putting out a boxed version of World of Goo (the mockup below looks really nice, hey?), which will debut in the UK, Ireland, Australia and the Nordic region early next month at the cost of £14.99. There's no word of a North American release, but worst case scenario you could order from the Mastertronic site.

“We have always wanted to work more closely with developers and we believe we can add real value to indie games by getting them in front of a mainstream retail audience and shouting from the rooftops about the fruits of their considerable labour,” Mastertronic MD Andy Payne stated.

“With the many and varied PC games offerings out there, casual or otherwise, there is a place for great games that have been produced on a lower budget than normal by small development teams. Every other creative art has indies, indeed the games industry grew out of indie pioneers, so it is about time we helped them get back to where they belong.

“Great Indie Games is a vehicle to make this happen and I am proud to be representing this talent. We are on the look out for more indie developed games so any developers who want their game sold at retail should get in touch with us.”