DRM kind of justified, after all
So much for our piracy argument: though Electronic Arts (EA) wonderfully elected not to use heavy digital rights management (DRM) in its retail versions of The Sims 3, pirates leaked the game weeks early and have uploaded it over 180,000 times between May 18 and May 21, according to BigChampagne LCC, a file sharing monitoring company. The number downloads within this period alone represent $9 million in theoretical sales.
At this rate, the game is being pirated more quickly than Spore was, notoriously the most pirated game of 2008.
EA has since stated the game is not the full version, and is a "buggy, pre-final build".
Author's opinion: While everyone is obviously eager to play the game, it's doubtful a majority of the pirates will purchase it upon release, although sales will be high besides. In either case, this sends a really poor message right now to EA about DRM. They really seemed to put a lot of faith in what much of the community was telling them by abandoning SecuROM, but by the looks of things at this point, their justification for using it had at least some merit to it after all. While the game would've been cracked and pirated even with the DRM, this doesn't mean EA won't take this as incentive to use it in the future, and in a way it's hard to blame them.
@GG2K8...I doubt that would have kept a majority of the 180,000 away
Sadly, piracy is here to stay and developers need to adapt. Either bribe the cracking groups (like SI Games did), make the games require online access or just forget about pirates & focus on your target market (like Stardock do).
Ideally there'd be no piracy and no DRM...funnily, publishers are giving us the impression DRM is here to stay, because of piracy. See how that works...
Honestly I think the solution (or a major part of it anyway), like some are suggesting, is to educate pirates and get them to become paying customers. This would have to be done in tandem with very light DRM (like with The Sims 3). This is difficult, and you'll probably only get a minority, but the majority will probably always be pirates anyway.