Dell has taken the cake for epic fail of the month, or perhaps early 2009, even. Their attempts to reach women consumers was not particularly well thought out, resulting in a nasty backlash from concerned ladies.
A few days ago, Dell launched a site called "Della," and one click to the site makes it quite obvious who the target demographic is... because women clearly can't handle MANLY netbooks and laptops.
Cute, Dell, very cute. But what really qualifies Dell for the epic fail cake is their Della Tech Tips page, which read quite differently just days ago. The original list included these nuggets of joy:
3. Eat better: Find recipes online, store and organize them, and watch cooking videos.
4. Get organized: ‘Remember the Milk’ is a free, tweakable online task manager that’s easy to use.
Needless to say, quite a few female Dell consumers were not pleased. As such, they proceeded to shoot off angry e-mails giving the company a piece of their minds, right before they got back to whatever it is Dell thinks they normally do.
Following these complaints, a few changes were made to the page, resulting in more neutral suggestions like downloading Adobe Digital Edition and adding extra storage via memory keys/cards. Perhaps Dell's male netbook consumers would like a few suggestions on how they use their products? Just a thought.
The only evidence left of Dell's peculiar views on femininity, aside from the entire Della website, is a note (not an apology) at the top of the Tech Tips page:
Editors Note: Some of you have read this article over the last several days and will notice a few modifications. You spoke; we listened. Thank you for your ongoing feedback.
Now if you'll excuse me, I need to give my Asus Eee PC a well-deserved hug.