In the West, Sony PR has this nasty habit of attacking competitors without even bothering to put up a veil of professional (feigned) respect. Beginning with a comprehensive chart comparing the PlayStation 3 to the low-end Xbox 360 Arcade and Nintendo Wii, we've since seen SCEA director of hardware marketing John Koller take cheap shots at the Nintendo DSi before it even launched in North America, and question Microsoft's self-confidence by claiming they have none.
While Microsoft appears to have avoided such blatant corporate fanboyism in North America, they're apparently a bit more transparent across the Pacific. In the Land of the Rising Sun, Pocky, and preteen-anime-girl-inspired-fetishes, Microsoft is trying to convince consumers that their console is simply "better" than the PlayStation 3 using a creepy anime chick with purple hair and covered in green X's.
Is anyone else fixated on that "TAKE FREE!" box in the corner?
Microsoft's latest ad declares, “Xbox 360 over PS3 if you are picking multi-platform games," and includes some reminders that the Xbox LIVE Arcade system is totally cheaper than the PS3 -- though most self-respecting gamers can do enough math to realize the mid-range 360 is a better deal than the Arcade model, overall.
Needless to say, some Sony "advocates" have already taken it upon themselves to be completely insulted, because you know, Microsoft is the only major corporation who does kind of thing. Ever.
We did notice that Nintendo, despite being considered the "kiddy company," has kept their hands relatively clean by steering clear of corporate slap fights; then again, they're too far ahead in the console race to give a damn.