AMD today announced an upgrade program for customers currently running the company's Opteron processors. The program includes Opteron 2000 series and 8000 series dual- and quad-core processors as well as the upcoming Istanbul 6-core processor - that translates into $50 off 2000 series and $100 off 8000 series processors.
With increased competion it is facing from Intel and the recently introduced Xeon 5500 server chips, AMD is emphasizing the stability of the Opteron platform and the easy upgrade path it offers. With the Socket F1207, customers are able to go from the original dual-core processors designed for that socket to the Barcelona and Shanghai architecture Opteron processors without having to replace entire servers. The 6-core Istanbul processors have also been designed to fit in the same socket and thermal envelope as its predecessors.
AMD is hoping that with a little cash incentive that current customers will stay with their current Opteron-based servers and not be enticed to move to the new Intel platform.