Neoseeker.com Forum Thread: Apple Sued Over Siri - page 1

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original thread: http://www.neoseeker.com/forums/2537/t1721497-apple-sued-over-siri/


Author:   Enhance
Date:   Mar 14, 12 at 9:09pm (PST)
Subject:   Apple Sued Over Siri
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quote http://www.latimes.com/business/technology/la-fi-tn-man-sues-apple-over-siri-20120314,0,3781486.story
You've seen the commercials: Two good-looking kids in their 20s cross the country on the ultimate road trip with the helpful talking search robot Siri as their guide. She helps them find a rodeo in Amarillo, and barbecue in Kansas City. "Remind me to do this again," they tell her when the trip is over. "OK. I'll remind you," she says. In another commercial, Siri helps a teenage wanna-be rocker through all the steps of planning the ultimate high school show in his garage including finding the sheet music to "London Calling" and "Whole Lotta Love" and even texting his friends the time and date of the big show. "Siri, call me rock god," he says. But in real life, Apple's talking personal assistant doesn't function quite so dreamily as it does in the commercials. She doesn't always understand what you're saying, and she often comes back with a wrong answer. For many people it's a minor disappointment, but for one New Yorker the difference between how Siri functions on television and how she functions in real life was worth suing over. Earlier this week, Frank M. Fazio filed a class-action suit against Apple, asserting that the company's advertisements regarding the Siri feature are "fundamentally and designedly false and misleading." Later in the suit, he calls the advertisements "a fiction." According to court documents, Fazio bought an iPhone 4S in November 2011. He says if he knew that Siri functioned so poorly, he would have bought the cheaper iPhone 4. The question now is, does Mr. Fazio actually have a case? He very well might, said Gerard Tellis, professor of marketing at the Marshall School of Business at USC. The key for Fazio will be to prove that it wasn't just him who was deceived by the ads, but that a vulnerable minority also misunderstood that the claims in the advertisements were not entirely true. In its own marketing materials, Apple specifically states that Siri is in Beta and will continue to improve over time. And in the latest commercials Apple issues a disclaimer stating that the Siri sequences were shortened for advertising purposes. But Tellis says that simply offering a disclaimer does not exempt a company from being truthful about how a product works. "The claims have to be substantiated in a reasonable laboratory environment and in field tests," he said. "But what really matters is if the average consumer understands how the product will work."You've seen the commercials: Two good-looking kids in their 20s cross the country on the ultimate road trip with the helpful talking search robot Siri as their guide. She helps them find a rodeo in Amarillo, and barbecue in Kansas City. "Remind me to do this again," they tell her when the trip is over. "OK. I'll remind you," she says.

In another commercial, Siri helps a teenage wanna-be rocker through all the steps of planning the ultimate high school show in his garage including finding the sheet music to "London Calling" and "Whole Lotta Love" and even texting his friends the time and date of the big show. "Siri, call me rock god," he says.

But in real life, Apple's talking personal assistant doesn't function quite so dreamily as it does in the commercials. She doesn't always understand what you're saying, and she often comes back with a wrong answer. For many people it's a minor disappointment, but for one New Yorker the difference between how Siri functions on television and how she functions in real life was worth suing over.

Earlier this week, Frank M. Fazio filed a class-action suit against Apple, asserting that the company's advertisements regarding the Siri feature are "fundamentally and designedly false and misleading." Later in the suit, he calls the advertisements "a fiction."

According to court documents, Fazio bought an iPhone 4S in November 2011. He says if he knew that Siri functioned so poorly, he would have bought the cheaper iPhone 4.

The question now is, does Mr. Fazio actually have a case?

He very well might, said Gerard Tellis, professor of marketing at the Marshall School of Business at USC. The key for Fazio will be to prove that it wasn't just him who was deceived by the ads, but that a vulnerable minority also misunderstood that the claims in the advertisements were not entirely true.

In its own marketing materials, Apple specifically states that Siri is in Beta and will continue to improve over time. And in the latest commercials Apple issues a disclaimer stating that the Siri sequences were shortened for advertising purposes.

But Tellis says that simply offering a disclaimer does not exempt a company from being truthful about how a product works.

"The claims have to be substantiated in a reasonable laboratory environment and in field tests," he said. "But what really matters is if the average consumer understands how the product will work."
Don't know whether or not this guy will win but I do believe that consumers are being misled. Siri misunderstands me all the time where as the Android voice commands on my friends Galaxy S II will get commands from me right nearly every time. Its ridiculous that Apple can just throw that "sequences shortened" in all of their commercials and get away with misleading advertising.

How well does Siri understand you guys?




Author:   Roy
Date:   Mar 14, 12 at 9:15pm (PST)
Subject:   re: Apple Sued Over Siri
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Well, it doesn't answer me when I say how is the weather. I wish it would work like the commercial. I think some of that commercial is edited out to make it look like it works 100%, when really it works 50% or less.



Author:   tommex
Date:   Mar 15, 12 at 2:59am (PST)
Subject:   re: Apple Sued Over Siri
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It's worse in the U.K. My mate has got a 4S and half the stuff he asks it to do isn't available in England yet.

Plus his Siri is a guy.




Author:   Wilhelm Ryan
Date:   Mar 15, 12 at 8:15am (PST)
Subject:   re: Apple Sued Over Siri
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I doubt he has a case. Anybody who has ever used anything that's voice-activated these days (a handful of games now-a-days are, especially Nintendo DS games), cell phones, or call-lines. Anybody who has T-Mobile, AT&T, Verizon, Sprint, whatever, knows that all those 1-800 numbers (or 611 from your phone) make you talk and tell the machine what you're calling about. It might recognize what you're saying about 25% of the time.


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