Hammerpoint Interactive has been in boiling hot water over their shady handling of The War Z, their zombie game "inspired" by ArmA II mod DayZ. Interestingly, no one really knew what DayZ creator Dean Hall had to say about the whole mess. Turns out, he's less than happy about it. The guy is, in fact, rather angry and for a number of reasons.
Hall isn't upset so much over War Z being such a terrible rip-off of DayZ, but he is angry at how Hammerpoint treated its consumers, not to mention the fallout that ended up affecting him, too. Seems plenty of people out there couldn't see the difference between War Z and DayZ, and thought Hall was the one doing all these unethical things. He wrote to Reddit:
"I'm quite hurt personally because anyone can see how similar the words are, and while the average gamer knows the difference, individual people don't. I've had family members/close friends mistake the difference and confront me about what they believed was unethical behaviour they thought I was making.
"I really don't think anyone can understand just quite how exasperated that can make you feel when you've gambled everything on something, put your whole self and reputation on the line. So it hasn't made my life very pleasant, and I disagree entirely with the conduct and how consumers have been treated."
It's not as though Hall was trying to make a profit or even a career out of DayZ, popular as the mod has become. Answering his fans, he notes that he doesn't consider himself much of a professional, which is rather evident in his candidness, and he made the ArmA mod to play, not start a career in gaming.
"In terms of being a professional, no, I don't think I am. My aim is certainly not to be a professional. I think I am being a creative person, and I'm being a public person.
"I am successful because the public got behind me, therefore I think the public has a right to know what I think so they can make their mind up about me."
"I also think there is something immoral about not standing up for what you honestly think. I think I've been pretty guarded about what I've said, I have said far less than any single major review site has said and nobody is calling them unprofessional. Nobody is calling Steam unprofessional for removing the game."
The War Z got into trouble with gamers and Steam alike when it was discovered that their product page on Valve's digital platform contained
some mostly misleading information. Hammerpoint's response didn't win them any more fans, either.