As everyone knows, the quality of an NBA 2K product is judged entirely off of the abilities of the superstar on its cover. As such, 2K Sports really had no choice whatsoever in choosing LeBron James's mug to grace the box for NBA 2K14. Dubbed "The Reign Begins" 2K Sports must be hoping to pull in the audience that loves LeBron James with this choice, but what about everyone who doesn't live in Florida?
All joking aside, they probably should have waited until after the finals, because no wonder Tim Duncan looked so pissed last night.
All joking aside, 2K Sports, on the verge of the next console generation, appears to be taking to its annual sports franchises with renewed fervor. LeBron James is a big, and likely expensive, get for the cover of the game, but with his dominant play this season and a ring on his finger there's really no argument for anyone else.
What's important, of course, is the money that goes into the game. 2K is throwing around language that big changes, big upgrades, are coming to NBA 2K, but until we get more evidence of that we'll just have to take them at their word. After all, they do reign supreme when it comes to basketball games -- for the moment. Haha, I said reign supreme... and LeBron James is the "King" ... and their media campaign is "The Reign Begins". Oh god, this is what happens when you read too many press releases around E3.
Senior VP of 2K Sports Division Jason Argent says LeBron James is taking an active role in the development of NBA 2K14:
"It's not our style to slap someone on the cover and call it a day. We always make use of their expertise to make a better game."
NBA 2K14 will be coming to Xbox One, PlayStation 4, PlayStation 3, Xbox 360, and PC later this year (no Wii U, sorry Nintendo fans). 2K will not be actively participating at E3 this year.