The New York TImes late last week published its business leader profile for none other than Activision CEO Bobby Kotick, and much of the piece is framed around acknowledgement that he's the man that gamers have loved to hate since the rise of the Call of Duty franchise.
Perhaps amusingly, Kotick admits he is sensitive to the negativity in so far as those nasty Photoshop images of him all across the net will affect his chances of picking up chicks after his recent divorce.
You can imagine the article is not likely to garner Kotick any newfound sympathy from detractors, especially considering that he remains adamant over who was to blame for the entire Infinity Ward legal fiasco involving the axeing of studio founders Jason West and Vince Zampella:
"You find out two executives are planning to break their contracts, keep the money you gave them and steal 40 employees. What do you do? You fire them."
Naturally this wasn't the way West and Zampella saw it. A private settlement which was ultimately made between both parties earlier this year, but that was for Activision's own suit against West and Zampella which involved EA.
Kotick also stresses that the Guitar Hero franchise was ultimately shelved not because the publisher had at that point oversaturated the market with over a dozen titles, but instead over a lack of innovation "in a way that was appealing to audiences."
Interestingly he has no desire to see any sort of motion picture adaptation for the Call of Duty franchise, being well aware that films based on video games run the great risk of alienating fans at best, and at worst actually harm the brand itself.