Crysis 3's announcement has come full circle. Pre-reveal leaks? Check. Official reveal and preorder information? Check. Titillating teaser trailer to stir conversation? Check. And finally, the cherry on top, Crysis 3's first full gameplay trailer. EA has announcement marketing campaigns down to an art, maximizing impact without expensive advertising. What's important though, is that Crysis 3 looks good -- real good.
This first gameplay trailer shows Prophet making his way back into the dome-covered New York City, now a biome filled with lush wilderness. He's here to hunt down the remaining Ceph, to clear out New York City and return it to humanity.
Someone tell Prophet to stop, because the thick jungle brings out the best of Crysis' jaw-dropping graphics. I don't think I could stand the franchise languishing in urbania any longer. Take a look and cross your fingers for the best Crysis to-date. It certainly looks promising. Unfortunately though, we'll have to wait until 2013 for the game's full release. I'd expect EA to keep up the marketing campaign in the meantime, at least.