If you've spent any amount of time playing Draw Something, then you've probably already come across a couple of branded words, like KFC and Nike. Well, expect to see more over time, as publisher Zynga begins adding more paid words by advertisers into the mobile game.
The mobile gaming giant notes that initial tests using brand terms like KFC, Nike, and Doritos yielded an overall positive results. Former OMGPOP CEO Dan Porter, now Zynga's VP-mobile and general manager at its New York Office, said, "People loved to draw the Colonel and bags of Doritos."
Sponsored words aren't limited to obvious brand names, either. The National Hockey League, for instance, was one of the first advertisers to hop aboard, buying words like "puck," "hat trick," and "slap shot," which also come up rather frequently in Draw Something's standard world pool.
Celebrity names like "Kobe" and "Adele" also make it into the game's dictionary.
Recent tracking data revealed that the game has been drastically losing active players, showing an approximate 4 million dip in player activity via Facebook alone. Though the current player base is still in the millions, some speculate whether the increased advertising will push away more users.