Gearbox has said that gamers don't understand how downloadable content is created.
Chief creative officer Brian Martel explained that a title is completed a long time before the game is ready for shipping, with DLC one of the more productive methods for the development team. He also said a studio can concentrate on ideas pertaining to DLC that didn't make the cut for the final product.
As for how this relates to Borderlands 2, Martel stated:
"We’re working on DLC now, and I think that’s one of the things people don’t really understand about how games are made – it’s months after a game is finished before it finds its way onto the shelf. If we were like Hollywood we’d hire a bunch of contractors and fire them as soon as the project is over, but we’re a much more respectful organisation than that.
“After the game is done we need to keep our guys as busy as possible, and a lot of that is DLC. Our DLC items tend to be things we had on the wishlist for the full game but we couldn’t include for whatever reason. So now is about the time we start to push those things into pre-production to prevent people not working.”
He added that the sequel would feature a similar quantity of DLC its predecessor received.
“Yes, we want to have the same kind of big, story-driven content and we’ve got a bunch of ideas ping-ponging around the office right now. But we also want to couple that with the new character DLC which adds skills and gameplay elements that are completely different and a good excuse for people to play through the whole game again.”
Borderlands 2 is scheduled for a release in North America on September 18 and three days later throughout Europe.