Zynga has some tough goals to meet this year, after a rough 2012. Aiming to be consistently profitable in 2013, Zynga is cracking down, showing little tolerance for underperforming games or studios. Today, they announced three titles destined for the chopping block: CityVille 2, The Friend Game, and Party Place.
Zynga's chief operations officer David Ko stated during an analyst conference that the company is dropping games that aren't meeting expectations, such as CityVille 2, which really didn't see the same record-shattering popularity as its predecessor, CityVille.
On the flip side, Zynga did point out that FarmVille 2 is still going strong, having exceeded expectations by 100% and becoming the company's best launch in two years. Quite a contrast to CityVille 2.
Now Zynga plans to better support the games are are doing well, while other measures are being taken to ensure it doesn't have another rocky year defined by slow growth.
In an effort to reduce overspending, Zynga has also closed its Boston and Japan studios. As Ko explained, the company is erecting "guard rails" that requires managers to shut down unprofitable games earlier.
Chief executive Mark Pincus remarked:
"2013 is a pivotal year for us at Zynga. We are realigning for $9 billion in social gaming. Our goal is to make it easier and better to play across mobile and social."