No one needs to tell Mojang they're a highly successful company with a brilliant game, but why stop there? Minecraft is about to transcend medias, now that Mojang has given UK-based Egmont Publishing the go ahead to produce a children's book and magazine based on the franchise.
Per the agreement, Egmont will be covering all territories except the US. Other than that, no real details have risen yet, and the publisher still isn't sure exactly what sort of Minecraft inspired publications they'll be pushing. Expect to see multiple products by next year, however.
An Egmont spokesperson stated:
"We are working closely with Mojang and with Minecraft enthusiasts to create a range of products that will deliver extra depth and breadth of content to engage and inspire fans and to enhance the experience of playing Minecraft.
”Minecraft excites and inspires millions of kids around the world and their appetite for content is obvious from the huge success of the online tutorials posted by passionate fans.”
Mojang CEO Carl Manneh expressed excitement over the deal, commenting:
“We’re excited to partner with Egmont to bring Minecraft to a new format. With the help of the amazing Minecraft community we’re confident that we can help create intriguing content.”
Egmont's Minecraft publishing deal comes shortly after the company signed another with Rovio to produce Angry Birds children's books.