Vaguely famous cosplayer Anna Moleva aka Ormeli has long made it her hobby to dress up as video game characters, with great attention to detail; when developer Irrational Games caught wind of the young lady doing her best impersonation of Elizabeth from the forthcoming BioShock Infinite, they hired her for official promotional work. As such, she appears on the very box art of the game, in the TV ad, in "key art", and may soon enough do public appearances.

Part of the reason they hired her, Irrational says, is she's an uncannily natural fit for the role, as she bears a striking resemblance to the character model used in-game.

Thanks to reader LOD-squa for the tip.