Likely in an effort to build up hype and encourage gamers to pre-purchase, Blizzard has launched a new Diablo 3 site. This Diablo 3 "Reveal" hub will unlock exclusive looks at each hero, one a week, as they join the "Gathering of Heroes." All leading up to Diablo 3's May 15 launch date.
The website will also allow fans to unlock content for Diablo 3 itself. Each week players will have access to the "Mark of Valor," which is Diablo 3's banner creation system, via their browser. Make a banner, earn a sigil, rinse and repeat every week. You also earn sigils (symbols you can show proudly on your banner) by sharing cosplay and art submissions through social media. Keep in mind there are no weapons or armor to be unlocked, just banner sigils. Let's not start selling power before the game starts!
The first hero to have gathered is the Demon Hunter. I hear if you do a back-flip and refresh the website, it'll fully load and you can see a new trailer featuring the Demon Hunter in action. No promises, though. I'll update the post with the new trailer as soon as Blizzard sorts out their PHP.
Check out the new Diablo 3 website here.
Update: Here we go.