No hype for Fatal Frame IV ... "Wii owners don't want to play M Rated games"

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No hype for Fatal Frame IV ... "Wii owners don't want to play M Rated games"

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Fatal Frame 4 was announced at the beginning of 2008 and since then there has been little news on the newest installment in the popular survival horror. The game is being released this Summer and fans are beginning to get worried with the limited information that has been released.
Visit any Fatal Frame 4 discussion board and you will be met with few posts and even fewer people who know the game exists. This is a noticeable contrast to the thriving discussion boards of other survival horror games such as Resident Evil 5 and Silent Hill: Homecoming.

[Mere months before the game's release and important details such as the protagonist's name have not even been revealed!]

Fatal Frame 4 will be the third game published by Nintendo to receive an M rating and perhaps this is the problem. Wii owners are not interested in buying mature games and Nintendo, despite being the publishers, aren't keen on marketing an M rated violent horror game to an audience who trusts them to create family friendly games for parents and their children.

[FF4 boasts some of the most impressive graphics seen on the Wii console yet.]

It would not the first time one of Nintendo's promising M rated horror games has gone unnoticed. Eternal Darkness: Sanity's Requiem, another survival horror published by Nintendo, resulted in poor sales due to Nintendo's mediocre marketing. Despite the game recieving positive reviews and averaging a 92% on Metacritic, it failed to sell well.
In 2006 Denis Dyack, designer of Eternal Darkness: Sanity's Requiem, confirmed that a sequel will be made if his team is allowed to. However, as Nintendo owns all rights to the game, a sequel would be Nintendo's decision.
Two years have passed since Dydack's statement and Nintendo have still yet to announce a sequel.

[With Tecmo's obvious effort to push the Wii's capabilities it would be a tragedy for the company if FF4 flopped.]

Could Fatal Frame 4 suffer same fate? Is Nintendo not trying hard enough to produce hype and attract an audience interested in survival horrors? Or are people simple not interested in it?
Considering Fatal Frame's unusual themes, unique gameplay and morbid storytelling it seems impossible that so few people are familiar with such a series. It's up to Nintendo to change this but they are running out of time with the release date drawing near.

- source