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Blizzard Entertainment Interview
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GameIndustry.biz got a chance to speak to Frank Pearce of Bllizzard Entertainment about a wide assortment of things, ranging from Warcraft and Warhammer, to the current MMO scene, to upcoming RTS and how they expect to build on past experiences with Diablo III. We also get a little bit of a look at the inside workings of the company. Worth a look for all interested in seeing where Blizzard Entertainment is going to be going next!
Q: What's your opinion on the MMO market? Every few weeks there seems to be a new company with a new MMO entering the market, can the industry support this type of growth?
Frank Pearce: Certainly. The market is growing every day. There are games that are launching that are of interest to all sorts of different players. Some games are more niche in nature and some are more mainstream. I don't think that any one game precludes anyone from playing multiple games or other games. Certainly we don't think that's the case, we've got StarCraft II and Diablo III in development and we'll be launching those products and World of Warcraft will hopefully be something our players are playing as well.
Q: What did you think of the troubles GOA had in launching Warhammer Online in Europe, does it surprise you that some companies struggle to launch an MMO?
Frank Pearce: Launching an MMO is a huge, difficult undertaking so no it doesn't surprise me when companies face challenges launching an MMO. We faced similar challenges ourselves, we had challenges when with our website when we sold BlizzCon tickets. We've got e-commerce set up for our store and we've got World of Warcraft billing but we still had challenges with BlizzCon tickets. None of the things that industry is doing in this space is easy to do and I think sometimes people take that for granted. [Gamegrep][Source]
