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They're pulling this off for the same reason why it's done by Activision, Ubisoft, Crapcom and now themselves with XIII-2: it sells. You can't deny it. It doesn't matter what or how many crap they make; if the fans buy it regardless, they'll keep making the same crap. Simple.
Although I can't deny that Square Enix has some fault in this as well, for the many reasons stated before. Bottom line is, the decision to keep this bullshit going is not theirs, but ours. The problem is that most consumers don't know the power they have, which is frustrating sometimes (like this one).