Nintendo, dentsu Announce New Video Delivery Service for Wii

quote GameGrep

In a press release today, Nintendo has announced that they have partnered up with Japanese advertising agency dentsu Incorporated to create a new online video delivery service for the Wii. Unlike the current services available, Nintendo and dentsu's new 'Wii Channel' will focus primarily on original content, offering cartoons and other entertainment programs that were created for this new service.

This will launch early 2009 in Japan, and could see overseas launches later next year.

quote Reuters

TOKYO (Reuters) - Game maker Nintendo Co Ltd will team up with ad agency Dentsu Inc to launch a video distribution service on the Wii console, in a move to establish a new revenue stream, the Nikkei business daily said.

The two firms plan to offer cartoons and other entertainment programmes created for the new service to differentiate it from other online content delivery operations, which often offer existing programmes, the Nikkei said on Thursday.

Nintendo and Dentsu will start the new service early next year in Japan, followed by overseas launches later in the year, the paper said.

The Wii, which features a motion-sensing controller that looks like a TV remote, has been far outselling Microsoft Corp's Xbox 360 and Sony Corp's PlayStation 3.

(Reporting by Kiyoshi Takenaka)