My rig is as follows:

Intel Pentium D, Dual Core 2 x 3.0GHz LGA 775, 2 x 1Mb cache
NVIDIA 256mb 8600GTS PCI Express with DVI/TVO
2G PC4000 Dual Channel DDR
Gigabyte Mother Board, Intel 945 Chipset
Integrated High Definition Audio, 10/100/1000 LAN
250GB SATA Western Digital 7200rpm drive with 8mg cache

Now i've downloaded the demo and am quite impressed, but can anyone shed some light as to why , with my setup i can only achieve MEDIUM graphics settings as well as what i need to fix this issue

....Anybody? Please?

LMan, I've been looking around for a bit now and I have no idea what's wrong with your rig. I'm not much of a tech, but from what I've read you match the recommended levels. Sorry, just wanted you to know that someone looked around for you.

Rats......hmm well i appreciate your efforts, thank you

Try http://www.systemrequirementslab.com/referrer/srtest

Find World In Conflict from the drop down menu and it will give you a list of all the requirements and matches it against your own system specs. Also tells you how well your game will run