Sony isn't ready to give up on retail just yet, despite beliefs to the contrary following their pricey acquisition of cloud service Gaikai. In fact, Fergal Gara, head honcho at Sony UK, believes retail is integral to the success of gaming's next generation -- the Wii U, PS4, and next Xbox.
The industry is still recovering from its 2008 decline, which may lead many to believe that retail is dead. Gara thinks this is just a temporary setback, and once the state of the industry improves, retail will take center stage again.
“Coming down off that 2008 peak has been a steep ride for many and has involved fallout on many levels, not least of all retail.
“So what we’re seeing is not really a surprise, a bit of a readjustment if you like and it isn’t just happening to the specialists on the High Street. There is a bit of a reappraisal around space and the commitment from other retailers.
“We’d love to see as many of those retailers as possible maintain their interest in servicing the space because clearly down the road many of us are going to be doing our best to give another injection into the market whenever the next cycle starts.”
At the end of June, Sony finalized their purchase of Gaikai with a $380 million price tag. This move led many to think the company was abandoning retail to go full-digital with the next PlayStation.