Dead Rising 3 Features Wishlist

I've only seen bits and pieces of Dead Rising 2, so my judgement is mainly from the first game. I know the arcade feel to this game is what really sells, but I'd like them to introduce some more horror and less arcade. There's definitely a niche for a scary zombie horror game (I'm excluding Left 4 Dead, Dead Island and the now action-based Resident Evil because I feel they don't fill this gap) so it would be nice for the third game to at least be borderline scary.